Largely irrelevant.

My Talented Friends: Adam Smith


Adam Smith

Adam is a longtime friend, a former boss, incredibly talented designer/director, fellow member of the Ginger Siblings Super Secret Club (benefits include freckles & secret handshakes), great dad and current inspiration in the art of living your passion and being a remote freelancer (he's doing it from his exotic new home in Costa Rica). He's the reason we moved back to Utah 7 years ago (thank you Adam!), he showed me how to be a better designer by example and he taught me the fine art of making a really really potent from-scratch pesto sauce (not as much thanks Adam). 

Celebrating my 27th bday- Amber and I ate the dessert, Adam just posed with a spoon like a good sport

Celebrating my 27th bday- Amber and I ate the dessert, Adam just posed with a spoon like a good sport


Serendipitously, I happened to have called Adam earlier this year to talk about freelance work on the very day that he was quitting his job of 13 years to start something really big (and to go fully remote freelance). Adam walked away from running a successful east coast agency to dedicate more of his time to his family, to live abroad, and to start an amazing passion project alongside his equally talented wife Holly. Its called Social Good Families.


The best way to describe what it is and who they are in a nutshell, is just to watch their launch video. They're a pretty cute family and you'll learn a little spanish so just give it a few minutes of your day. :)


Basically they walked away from the rat race to try to make a bigger difference and pursue their dreams. While living in paradise. So what are some of those dreams? Following the template set by the United Nations with the 17 Global Goals, a few examples below:

End hunger, achieve food security and improved nutrition and promote sustainable agriculture

Achieve gender equality and empower all women and girls

Ensure access to affordable, reliable, sustainable and modern energy for all

Take urgent action to combat climate change and its impacts

Adam and Holly have started what they call Micro-Challenges, tiny ways you can modify your behavior or change your lifestyle to make positive impact. Bite size betterment! We are talking about things as simple as, eat your leftovers for a week. I can get behind eating all of my food. (Unless that food is squash, then I will donate it to science.) 

So how can you support this great family? Join them! Find out how you can be apart of their global family and give 'm a like on social media - spread their message of good and finish your brussel sprouts tonight! Be the change you want to see ya know? Go to their website right now and read up, its beautifully designed too cuz, duh, Adam is rad at that stuff too.

Emily Bunnell